Posts Tagged ‘crisis reservois’

Optimizing a Press Release for the Social Media



In duration of our recent class discussions, we spoke about ways to make our press releases suitable for bloggers and the overall demographics of social media. Our recent guest speaker, David Rosen, engaged us in some interesting questions regarding the ways we have to think about shareholders in traditional and social media.  Furthermore, he raised the concern of social media being a “current trend” which has enabled PR profession to reach its golden hour. But what happens in 5 years when everybody will be able to use this medium? Do we move concentrate our efforts on something different, or will our credibility and efficiency decrease? These are some powerful questions that require a lot of thought and that cannot be approached without doubt.

Amid the ongoing speculation on how to effectively convey our clients’ messages to social media, I compiled a short, comprehensive tips list. We all know that social media contributes to organization’s visibility, sales, investors and long-term marketing, but what are some of the most effective ways to approach the influencers, and get our clients covered by the Web 2.0 community? We are at a challenge of driving our messages deep into online audiences by optimizing press releases for search engines and social media. In terms of press releases, it is inevitable to enable our constituents to find our news online so that press releases can be seen at the critical moment when audiences are looking for relevant information and are most open to the messages we are providing them with.


Must be short and succinct to gain most weight from search engines.


Find out the keywords for which your client’s site is optimized. Using important keywords that the shareholders CAN RELATE TO improves the visibility of a message and increases the chances that the message will be found.

Link keywords

Include a URL for readers that may want more information, and link keywords to relevant web pages.

Create a tweetable headline

Add relevant #hashtags to give a message greater search opportunity. This way, audiences can interact with the given news via sharing sites, Twitter, digg, delicious, and blogs.

Integrating social media efforts into a press release shall with no doubt deliver more visibility to keyp messages, and will allow stakeholders to understand the larger picture of whatever it is you are trying to convey. I am certainly not an expert in the field, but have recently come to realize that while search optimization engines such as google do a fantastic job tracking documents, social media gets the appropriate followers. And let’s not forget that it gives that extra mileage out of each dollar spent.


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